Our Story

This is hair care without limits

At All Day Got Hold, we do more than just hold. We deliver shine, control, and flexibility. Whether you need a firm edge grip or a glossy sheen, we’ve designed essentials to work with your style, your texture, and your vibe.

Hair styling should be effortless, reliable, and built to last—and that's exactly what we deliver. At All Day Got Hold, we create high-performance styling essentials designed to keep up with your look, your routine, and your lifestyle. Whether it's sleek styles, sculpted looks, defined curls, or all-day hold, our products ensure your hair stays exactly how you want it.

Powered by K-Beauty innovation, our styling products deliver the perfect balance of hold, control, and ease—without the flakes or fuss. No stiffness, no grease—just styling that works for you.

From braids to blowouts, twists to sleek finishes, styling should be easy, effective, and completely on your terms. That's why our products give you the grip, control, and confidence to create styles that last—without the hassle.

It's all about making styling simple and seamless—from the product in your hands to the experience in-store.