What This Is About – On The Edge of Excellence

On The Edge of Excellence was created to inspire confidence, celebrate culture, and uplift communities through the power of style. At All Day Got Hold, protective styling represents identity, pride, and the belief that when people feel good about how they show up, they are ready to achieve more.

This initiative brings hairstyling, accessories, and product experiences into schools and communities, blending beauty with purpose to help the next generation step boldly into every space they enter.

Recent Event – Partnership with Harlem Academy

In August 2025, All Day Got Hold partnered with Harlem Academy to bring On The Edge of Excellence to life at their annual Back to School Fair. Together, we turned the campus into a celebration of style and Black excellence.

Professional stylists and brand ambassadors provided free protective hairstyling, while over 300 curated goodie bags were distributed to students and families. The event highlighted the connection between presentation and confidence, reminding young people that when they look good, they feel prepared to achieve more.

This partnership marked the first experiential activation for All Day Got Hold since launching in February 2025, extending the brand’s impact beyond viral digital moments and into the heart of the community.

Watch the recap video here!